Mamut built the identity and brand strategy for Whale Tail Brewery, a beer naturally crafted in Uvita, one of the most wild beaches of Costa Rica. Located close to Bahía Ballena is from where the mark born and spreads it sophisticated beachy style.
This was an integral rebranding project for Aerocentro, an office center located near Juan Santamaría International Airport. The objective was to totally refresh and consolidate Aerocentro as as a solid corporate business center. The tagline Interconnected workplace link the brand with the proximity to the international airport, a clear differentiator when doing business.
Brand and Visual identity developed for a new fancy restaurant concept that offers to go one step further in the sense of taste. Scala concept is to elevate the customers culinary experience, based on a fusion of Costa Rican and international flavors in a stylish location at the beach.
Mamut was comissioned to develop Arnoldo Barahona brand and campaign for Escazú Elections for Mayor in 2020. The result was a solid brand and visual identity based on the colors of its party. The predominance of orange as an emblematic color of the candidate standed out against the communication of his opponents. The icon formed by the B initial with a right pointing triangle in a clear symbol of pursuing the future in association the tagline “Escazú, let’s keep on growing together” gave a full winner message to the reelected Mayor.
Cavanga is a project that seeks to bring young people closer to wine. Take away the conservatism and rigidity of a tasting and get us all closer to a magical drink.
The Mamut team built this identity around a sophisticated but playful mark featuring a an interesting pattern of sparkling bubbles and a balanced color palette related to wine.
Sinapi is a technology company based in Argentina specialized in process improvement and localization business. Sinapi works with clients around the world. With an image that no longer reflected its growth and development, Sinapi contacted us to carry out an integral rebranding. This new brand not only transmits the essence of Sinapi (mustard in Latin) which reflects a large tree that is born from a small seed, but also communicates that is an updated, solid and constantly growing brand.
This idea was developed at the time that Federico Alonso served as Brand Design Leader at Gensler. Based on the architectural concept of Modern Hacienda, Federico expressed the Copa Club’s branding guidelines in the most important airports of America.
Based on the Hub of the America’s logo, the brand was deconstructed until it achieved a solid graphic assembly for each area of the lounge. Furniture, pots, typical hats and imagery. The essence of the brand is present from the front desk to the custom mosaics developed for the project.
Mamut designed the new identity for Pico e Gallo (Rooster’s beak), a company that develops websites, digital applications and software. This rebranding emphasized the letter «e», which functions as a link between the two words. Giving the icon a strong and modern personality.
Identity designed for a gastronomic venture in the southern Pacific of Costa Rica. The brand is based on a mix of shapes that can represent both a seashell, a seed or local product or a chef’s hat. With an elegant color palette that denotes the sophisticated style of cuisine offered to tourists and locals.
Good brands generally have some element that makes them memorable. The National Parks Foundation of Costa Rica had a logo depicted by the photographic image of a typical leaf and an insect, but they needed to go further, demonstrate that the hand of man is present and can also help nature, that its footprint is not only destructive but it also protects and safeguards.
From this concept we create a new brand that continues to focus on the leaf as a representative symbol of the nature of Costa Rica, but its veins are formed by the lines of a human fingerprint. Now the Foundation has a stronger, more replicable, iconic and conceptual brand.