This idea was developed at the time that Federico Alonso served as Brand Design Leader at Gensler. Based on the architectural concept of Modern Hacienda, Federico expressed the Copa Club’s branding guidelines in the most important airports of America.
Based on the Hub of the America’s logo, the brand was deconstructed until it achieved a solid graphic assembly for each area of the lounge. Furniture, pots, typical hats and imagery. The essence of the brand is present from the front desk to the custom mosaics developed for the project.
20 mayo 2020