Good brands generally have some element that makes them memorable. The National Parks Foundation of Costa Rica had a logo depicted by the photographic image of a typical leaf and an insect, but they needed to go further, demonstrate that the hand of man is present and can also help nature, that its footprint is not only destructive but it also protects and safeguards.
From this concept we create a new brand that continues to focus on the leaf as a representative symbol of the nature of Costa Rica, but its veins are formed by the lines of a human fingerprint. Now the Foundation has a stronger, more replicable, iconic and conceptual brand.
20 mayo 2020