Mamut worked closely with the leadership of the Costa Rican Scouts to update their emblem and create their new communications brand.
An arduous but challenging path when it comes to maintaining the essence of a symbol and being able to establish a refreshment that would enforce the national colors as many Scout institutions in other countries had achieved in recent years. We did this through creating a new contemporary fleur-de-lis and clover that will be immediately recognizable, and more usable in print, fabric and digital.
Along with this, the double challenge of being able to generate a brand with commercial overtones and attractive to the external public but at the same time faithfully representing the essence of Scouting.
Thus, inspired by a foundational element such as rope, a brand without age, without gender, without race was born, a brand that represents them all and has the dynamism and energy that the institution was looking for.
20 mayo 2020