Citi

This development for Citi Bank consisted of an internal marketing campaign for the successful completion of a Change Management in conjunction with the 3G Office architecture firm. The concept revolved around the positive aspects of the change, emphasizing the people who are part of the Citi bank. They are the change, they are what make Citi a better place to work.

The concept was graphically completed with a smiling-blinking face that emerged from the red arc of the Citi logo.