Mayor Arnoldo Barahona
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Mayor Arnoldo Barahona

Mamut was comissioned to develop Arnoldo Barahona brand and campaign for Escazú Elections for Mayor in 2020. The result was a solid brand and visual identity based on the colors of its party. The predominance of orange as an emblematic color of the candidate standed out against the communication of his opponents. The icon formed by the B initial with a right pointing triangle in a clear symbol of pursuing the future in association the tagline “Escazú, let’s keep on growing together” gave a full winner message to the reelected Mayor.

Date

20 mayo 2020

Category

Branding, Communication