About
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The power of ideas

We are an idea-driven design studio focused in brand identities, advertising, packaging, publishing and graphic design in architecture.

Mamut is a cosmopolitan team of professionals with diverse talents and backgrounds, that allows us a global reach, with projects in Latin America, Europe and the United States.

We are totally moved by ideas, the core of great design, the soul of every succesful project. Good ideas cannot happen without love and commitment for what you do and this is demonstrated by a versatile portfolio that covers a wide range of heterogeneous clients.

As a creative consultancy we see design as a powerful vehicle for transformation in something better, believing in design to shape how people emotionally connect with brands. Working together with our clients, with creative vision and strategic thinking, is the best way to help them to discover insights, problems and opportunities and to connect with their customers, improving their communication and performance.

Branding & Strategy

We provide a strategic vision with a brand consistency across all its uses. Our purpose is to always add value to brands through design.

We base on strategy to define what a brand should represent; how the naming affects its awareness, its personality and values, it’s positioning, what differentiates from competitors. All this supported by a conscious work that always comes from a great idea.

Our range of services includes:

  • Branding
  • Brand purpose
  • Logos and visual systems
  • Messaging
  • Creative copywriting
  • Naming and taglines
  • Customer insight
  • Mass Media Communication
  • Motion graphics
  • Packaging
  • Custom Publishing
  • Environmental Graphic Design
  • Signage & Wayfinding
  • Advertising
  • Web Design
  • Digital Communication

Creative leadership

MAMUT studio is led by its founding creative director, Federico Alonso. Federico’s experience is present in each project to add value through a creative and strategic perspective.

Federico has a bachelor degree in Social Communication specialized in advertising from USAL, Universidad del Salvador, Argentina.

Prior to founding MAMUT Studio in 2010, Federico worked for several advertising agencies, and design companies around the world.

Starting his career in 1998 at DOWNTOWN Argentina as a Junior Copywriter Federico directed the communication of great brands in several award winning agencies such as GREY Ecuador, Garnier BBDO, DDB, MCCANN Erickson, OGILVY and JBQ GREY, developing projects in Argentina, Brazil, Chile, Central America and the Caribbean, Colombia, Ecuador, Guatemala and the United States of America for brands like Argentina Tourism Secretariat / Argentina Country Brand, Mar del Plata City Tourism Council, Avis, Vogue, Bayer, Hyundai, Land Rover, Smirnoff, Cervecería de Costa Rica, The Coca-Cola Company, Energizer Chevrolet, Chivas Regal, McDonald´s, Renault, GSK, Brahma, DHL, Blackberry and Nestlé, among others. In 2009 he moves to Brazil, to manage a beach hotel in Bahia due to his know how in tourism. Since then he starts his independent career founding MAMUT STUDIO his personal project.

Federico worked as a freelancer for several agencies and clients in America and Europe developing for them brand identities and communication. In 2014 he joined Grupo Cerca, a Central American company, to run the Design & Communication Department for international magazines such as ¡HOLA!, Domus and Advertising Age. The renowned architecture and design company GENSLER hires Federico in 2016 as Brand Design Leader working hand in hand with the New York brand studio. There he developed projects for clients like Pfizer, Reebok, Copa Airlines, Akamai, and Concacaf.

Federico’s creativity has been recognized by the most important international festivals and awards as: London International Awards, FIAP, Ojo de Iberoamérica, New York Festivals, Caracol de Plata México, Festival del Caribe, Volcán de Oro Costa Rica, Círculo de Creativos Argentinos “Diente”, Premio Noticias Argentina, Premio Diario El Cronista Argentina , Premio Diario El Comercio Ecuador, among others.

Federico was jury of the New York Festivals, The Effies Awards and several times Argentinas delegate at the Cannes Lions International Festival of Creativity and La Biennale di Venezia of Architecture and Design.